Playbook/B2B SaaS/AI visibility
AI visibility (GEO) for B2B SaaS
Buyers now ask ChatGPT, Perplexity, Gemini and Claude "what's the best X tool for small teams?". These assistants answer from sources on the web; if your brand isn't described clearly and consistently there, it isn't in the answer either.
What to measure
Mention rate on buyer questions
In how many AI answers to your target questions do you appear?
Brands recommended instead of you
Shows which sources your competitors draw strength from.
Visits from AI assistants
Traffic from the links assistants cite.
Week one
- 1
Write the ten questions your buyers would ask an assistant.
- 2
Ask them in ChatGPT and Perplexity: who gets mentioned, which sources are cited?
- 3
Answer "what it does, who it's for, what it costs" clearly on one page of your site.
- 4
Allow AI crawlers in robots.txt, add llms.txt and complete your structured data.
- 5
List the sources assistants cite (directories, comparison posts) and plan to be in them.
Content ideas
- A category definition page: "what is X, who uses it".
- Honest comparison and alternative pages.
- FAQs built from buyers' real questions.
- Up-to-date profiles on AI tool directories and review sites.
Common mistakes
Blocking the crawlers
Closing AI crawlers in robots.txt can keep you out of answers.
Vague positioning
"Innovative platform" doesn't get quoted; short, clear definitions do.
Only looking at your own site
Assistants often learn about you from third-party sources.
How GrowColony does it
SEO and content agent
Measures whether your brand is mentioned on buyer questions, shows who is recommended instead and whether your site is ready for AI crawlers, writes the missing pages and schema, and re-measures visibility every week.
FAQ
Is GEO replacing SEO?
No, it builds on it. Assistants draw heavily on search indexes and strong sources; good SEO is the base of good GEO.
How fast do results change?
As the assistants' sources update: site changes take weeks, third-party sources can take longer.
How do I measure visibility?
By asking assistants your target questions regularly and tracking your mention rate and the brands recommended.