What to measure
Profile views from your target audience
Shows whether you reach the right people.
Comments and messages
A stronger signal of interest than likes.
Sign-ups or demos from LinkedIn
The posts' contribution to pipeline.
Week one
- 1
Pick three themes for the founder: the problem, lessons learned, an industry view.
- 2
Plan three posts a week: a story, a practical tip, an opinion.
- 3
Use the company page for product updates and customer stories.
- 4
Write a few thoughtful comments a day on posts from your target audience.
- 5
Point the profile headline and featured section at the trial or waitlist.
Content ideas
- A short "something I learned this week" story.
- An anonymized insight from a customer call.
- A carousel: a problem solved in five steps.
- Behind the scenes of building the product.
Common mistakes
Posting only from the company page
Company pages get little reach; the founder's account is the real channel.
Selling in every post
Asking without giving value drives followers away.
Ignoring comments
The conversation in the first hour decides most of a post's reach.
How GrowColony does it
Social media agent
Writes the weekly LinkedIn plan for the founder and the company page: post-ready drafts with the topic, hook, copy and carousel outline. It writes from your own ideas too; you approve.
FAQ
Founder or company page?
Both, but weighted to the founder. The company page is for updates and proof, the founder's account for trust and reach.
How many posts a week?
Three a week is a sustainable start for a founder.
Do I need LinkedIn ads?
Not at first. Once organic posts show which message works, ads become more efficient.