Playbook
Channel playbooks
By business and channel: what to measure, what to do in week one, what to avoid.
Mobile app
Every channel for this business →TikTok and Reels marketing for mobile apps
What to post on TikTok and Reels for your app, what to measure and what to do in week one. A practical playbook for before and after launch.
CreatorsCreator marketing for mobile apps
How to find the right creators for your app, what to offer them and what to measure. A practical playbook that starts with a small budget.
ASOASO: getting found on the App Store and Google Play
App name, subtitle, keywords and screenshots: an ASO guide to get found and installed more on the App Store and Google Play.
EmailWaitlist and onboarding emails for mobile apps
An email flow that keeps your waitlist warm until launch and activates new users in week one: which emails, when, and what to write.
Ecommerce
Every channel for this business →Social media marketing for ecommerce
A content flow that turns your products into sales on Instagram and TikTok: campaign calendar, formats, measurement and a week-one plan.
CreatorsInfluencer marketing for ecommerce
How to find influencers for your store, gifting versus paid, and how to track sales. A practical playbook for ecommerce.
EmailEmail marketing for ecommerce
Abandoned cart, welcome, post-purchase and campaign emails: the flows that bring the most sales in ecommerce, and a week-one plan.
SEOSEO for ecommerce
The core steps that move an online store up in Google: category pages, product descriptions, technical SEO and blog content that leads to sales.
SEO and content marketing for B2B SaaS
Content that creates demand in B2B SaaS: topic choice by search intent, comparison pages, technical SEO and the path to a trial sign-up.
EmailTrial emails for B2B SaaS
An email flow that turns trial sign-ups into paying customers: activation, behavior-based nudges, trial end and win-back.
AI visibilityAI visibility (GEO) for B2B SaaS
Buyers now ask ChatGPT and Perplexity. A GEO playbook for getting your B2B SaaS brand mentioned in AI answers.
Social mediaLinkedIn marketing for B2B SaaS
Building trust and demand on LinkedIn for B2B SaaS: founder posts, the company page, content formats and measurement.
Local business
Every channel for this business →Instagram marketing for local businesses
Steady, measurable Instagram content for a café, restaurant, salon or clinic: a weekly plan, formats and reaching people nearby.
SEOLocal SEO: showing up on Google and Maps
A local SEO playbook for showing up in "near me" searches and Google Maps: business profile, reviews, your website and a week-one plan.
EmailEmail marketing for local businesses
Email for cafés, salons, clinics and shops: simple flows that bring regulars back, offer announcements and a week-one plan.
CreatorsInfluencer partnerships for local businesses
Local influencer partnerships for cafés, restaurants, salons and shops: finding the right account, inviting them and measuring the result.