What to measure
Revenue from email
The direct contribution of flows and campaigns.
Abandoned cart recovery rate
The measure of the automation that pays back fastest.
Unsubscribe rate
Shows whether frequency and content are wearing people out.
Week one
- 1
Set up the abandoned cart flow: a reminder a few hours later, a second email the next day.
- 2
Write the welcome email: brand story, best sellers, a nudge to the first order.
- 3
Post-purchase email: shipping info and a tip for using the product.
- 4
Plan a two-email series for the next campaign: announcement and last day.
- 5
Split the list into people who have bought at least once and people who haven't.
Content ideas
- A product review inside the "left in your cart" email.
- A post-purchase "how to use it" email.
- A "we miss you" 60 days after the last order.
- Announcing new products to loyal customers first.
Common mistakes
Only sending discounts
If every email is a discount, the list stops paying full price.
The same email for everyone
Telling a first-time visitor and a five-time buyer the same thing misses both.
Set and forget
Flows need updating with seasons and products.
How GrowColony does it
Email agent
Maps your customer lifecycle, finds the missing flows and writes them: welcome, abandoned cart, post-purchase, win-back and campaign emails, with subject lines and timing. You send them from your own tool.
FAQ
Which flow should I set up first?
Abandoned cart. It reaches the person closest to buying and usually pays back fastest.
How many campaign emails a week?
One or two for most stores. If unsubscribes rise, slow down.
My list is small. Is it still worth it?
Yes. Automated flows work on every order even while the list is small.