What to measure
Organic sessions and organic revenue
SEO's contribution to sales.
Category page rankings
The pages that answer the most valuable searches.
Technical errors
A page that isn't indexed can't sell.
Week one
- 1
Connect Search Console; list the searches where you show up but don't get clicks.
- 2
Add a unique intro and an FAQ to your five best-selling category pages.
- 3
Rewrite product descriptions away from the manufacturer's copy; add use, size and care details.
- 4
Fix broken links, duplicate titles and slow pages from a technical crawl.
- 5
Plan one buying guide and link it to its category.
Content ideas
- "How to choose" buying guides.
- A short FAQ on category pages.
- Real-use photos and a size chart on product pages.
- Seasonal category pages, such as a summer collection.
Common mistakes
Copying the manufacturer's description
The same text is on hundreds of sites; Google won't pick yours.
Empty category pages
A page with only a product grid stays weak on the most valuable searches.
Deleting sold-out product pages
You lose rankings you earned; redirect to a similar product or keep the page.
How GrowColony does it
SEO and content agent
Crawls your site, lists technical issues and meta copy with fixes, and writes category copy and blog posts in full. With Search Console connected, the weekly review shows which searches are growing.
FAQ
How long does SEO take?
Technical fixes show within weeks; content and category work usually take a few months.
Does a blog really sell?
Buying guides and comparisons do, when the post links to categories and products.
Which platforms do you support?
It's platform-independent: we prepare the recommendations and copy, you add them in your own admin.